The History of Whoo - Korean Luxury Beauty Products

Traditional Korean beauty secret updated for our times

The History of Whoo is dedicated to helping modern oriental women indulge in the secret and powerful formulas that were favored by royal court beauties of days gone by.

The History of Whoo focuses on combining modern science with powerful oriental medicines, to create luxurious skin care products that give you incredibly soft, clear, and bright skin that’s fit for an Empress.

Now, The History of Whoo is loved and recognized across the world as a premium brand of skin care and cosmetics - we’re leading the way when it comes to skin care specifically designed for oriental skin.

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Premium ingredients traditionally reserved for royalty

The History of Whoo is famous for their range of incredible skin care products that are specifically formulated to cleanse and renew oriental skin.

For the first time, a brand has been able to uncover the beauty secrets of the royal court – now we incorporate their rare and delicate ingredients, including our unique and powerful Gongjinbidan Complex, into every one of our products. Each element is perfectly balanced for harmonious, healthy skin, and comes from the finest sources around the world.

The History of Whoo's range of make-up and beauty products has been designed to care for your skin as they work, for a truly beautiful appearance. Rich colors and lavish components make it easy to create your dream look.

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Inspired by the beauty of the Royal Court

In 2003, the government of South Korea commissioned LG Household & Health Care to launch a holistic, premium skin care range that showcased the extensive cultural heritage of Korea.

The History of Whoo was born - to bring the beauty of the Korean Royal Court to today’s discerning women.

“The premium royal cosmetics for the modern empress were born from a secret royal court beauty formula descended from the heavens, which scientifically revives the royal court mystique and oriental medicine”

Since then, The History of Whoo has created an unparalleled line of beauty and skin care, and continue to innovate with revolutionary new treatments and products drawn from the inspiration of the first beautiful empresses.

Each formulation draws on the power of ancient beauty routines used by the Empresses of the Royal Court, but is created in our purpose-built, modern laboratory.

Inspired by the beauty of the Royal Court  In 2003, the government of South Korea commissioned LG Household & Health Care to launch a holistic, premium skin care range that showcased the extensive cultural heritage of Korea.  That’s why we created The History of Whoo - to bring the beauty of the Korean Royal Court to today’s discerning women.  “The premium royal cosmetics for the modern empress were born from a secret royal court beauty formula descended from the heavens, which scientifically revives the royal court mystique and oriental medicine”  Since then, we’ve created an unparalleled line of beauty and skin care, and we continue to innovate with revolutionary new treatments and products drawn from the inspiration of the first beautiful empresses.  Each formulation draws on the power of ancient beauty routines used by the Empresses of the Royal Court, but is created in our purpose-built, modern laboratory.

You deserve a royal treatment, indulge:  view History of Whoo's collection ->

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